Harvard Business Review / MIT Lead Response Study — 78% of customers buy from first responder; Velocity Research — 391% conversion improvement from 1-min response
Field service industry research — quote conversion drops 40%+ without follow-up within 72 hours; basis for drop-rate modelling
Xero Small Business Insights — AU Invoice Payment Behaviour; MYOB Late Payment Research; field service industry invoice recovery data
Marketing Metrics (Farris, Bendle, Pfeifer, Reibstein) — customer retention is 5x cheaper than new acquisition; field service industry re-booking rates
BrightLocal Local Consumer Review Survey — 1-star rating improvement correlates with 5–9% more calls from Google search